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November 26th, 2001
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Strong Interest Inventory


  • In 1927 E.K. Strong developed the Strong Vocational Interest Blanks (SVIB)
  • Developed to measure people's interests
  • 420 Items
  • 10 Occupational Scales


- In 1960 20 Basic Interest Scales were added to organize the Occupational Scales and pattern clients' interests

- In 1974 Holland Codes were added to give theoretical structure

- In 1994 the latest Strong Revision was published

- Compares an individual's pattern of responses to the pattern of responses of people of different types and in different occupations


- Sample group

  • Reported satisfied with their careers
  • At least 25 years old
  • Worked in the occupation for 3 years or more
  • Are performing tasks that are "typical" for that occupation
  • Where applicable, hold at least the minimum standards of the occupation


  • The Strong measures interests, not abilities.
  • The Strong does not tell you what you should be.
  • The Strong is most useful when it is used to open up, rather than limit, the world of occupational choice.
  • The Strong should not be used alone as a basis for career or educational choices.
  • Many jobs exist that are not listed on the Strong
  • Large organizations have places for all six Holland codes.
  • No one pattern of responses is better than any other.


  • General Occupation Themes (GOT's)
  • Looks at how much interest I have in these areas compared to people in general.
  • Describe vocational or career interests' as well as occupational and working environments.
  • Most people's interests combine several Themes to some degree.
  • 6 Themes can be arranged around a hexagon with the types most similar to each other falling next to each other.

Basic Interest Scales (BIS's)

  • Looks at how much interest I have in these areas compared to people in general.
  • There are 25 scales, 3-5 associated with each GOT.
  • Looked upon as subdivisions of the General Occupational Themes.
  • Each scale covers a specific area of content and interest.
  • The scale name provides a good clue to the item content.

Occupational Scales (0S's)

  • Looks at how similar I am to workers in these occupations?
  • There are 211 scales, representing 109 occupational titles.
  • 102 are both genders
  • 5 are female gender only
  • 2 are male gender only

Personal Style Scales (PSS's)

  • There are four Personal Style Scales on the Strong:
  • Work Style - Looks at how much contact with people I want in my work
  • Learning Environment - Looks at how much I like to learn.
  • Leadership Style - Looks at how I like to lead.
  • Risk Taking/Adventure - Looks at how comfortable I am with risk taking and change.

Please contact us...and we can arrange to provide you with the access codes to complete this asessment on line.

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